Web Design & Marketing Assets

Client
BookJane

My role
Lead Web & Marketing Designer

Business Type:
Saas Technology

Project Overview:

As the Lead Web & Marketing Designer at BookJane, a SaaS technology company specializing in senior care, I was in charge of the rebranding of their entire website and the creation of various marketing assets. My efforts focused on making the site user-friendly for healthcare executives and decision-makers, with educational content, customer journeys, and interactive features that significantly drove Marketing Qualified Leads (MQLs).

BRANDING

PRIMARY COLORS
SECONDARY COLORS
FONT POPPINS

WEB DESIGN

Conducted a comprehensive rebrand of the website, including an ROI calculator.
ROI CALCULATOR

SOCIAL MEDIA

DIGITAL SALES ASSETS

Designed digital sales materials such as e-books and two-pagers, enhancing the sales team’s prospecting to leads.

“Adeline is so talented and a pleasure to work with! From graphic design, website design, video editing, and more, Adeline is a super skilled individual who is always willing to learn new things to keep up with the goals of a business. Anyone would be lucky to hire her.”

— Jackie, Former Colleague at BookJane