App Design
Client
Travel App
My role
Lead UX designer & UX researcher
Business Type:
B2C Travel app
As the Lead UX Designer and UX Researcher for a B2C travel app, I focused on creating a seamless and efficient vacation planning experience. The app allows users to search, book, communicate, and manage payments for group vacations all in one place.
BRANDING
PRIMARY COLORSEstablished a clean and modern design using primary colors and Avenir font.CTA
CARDS
USER RESEARCH
MAIN PAIN POINTSScattered information and lack of organization
People feel frustrated with using multiple apps and platforms for vacation planning.
They struggle with keeping information organized and easily accessible.
The process can be time-consuming and lacks ease.
Need for confidence and ease in vacation planning
People want to feel confident in their decisions when planning a vacation.
They desire a robust plan and worry about missing out on things.
GOALThe goal is to have a stress-free and enjoyable vacation experience.
Desire for a one-stop-shop vacation planning app
People want a centralized platform that provides all the necessary information and tools for planning a vacation.
They seek an app that simplifies communication, organization, and payment for upcoming trips.
The app should provide a seamless and efficient planning experience.
PERSONA
AGE: 25-55LOCATION: North AmericaEDUCATION: College DegreeBIO: This persona loves to travel with friends multiple times a year. They are often in charge of planning and organizing the trip for the entire group. GOALS: Be confident when traveling. Make planning organizing vacation simplier. FRUSTRATION: Scattered information, needs to use mulitple apps for a trip planning“Going on a trip with your friends is supposed to be fun but the organization hassle makes you not want to go sometimes. I want to be confident when I am planning a vacation.”
USER JOURNEY
START TO END JOURNEY
LO-FI WIREFRAMES
PAPER WIREFRAMES AND PROTOTYPYING
